With the upcoming release of the third Diablo installment – Diablo III – Blizzard has decided to introduce for the first time in the series an Auction House. The Auction House isn’t a novelty to the gaming industry and not even for Diablo. Even if Blizzard never officially supported item trading through a platform of this kind, lots of third party websites harvested the potential of the item trading business in the game and made good money by selling or buying top-quality items to the players that had the gold or, more importantly, the cash to buy them. Nowadays, Real Money Trading, or RMT, is a fact in the gaming world and also in the Diablo universe. It seems that the game developing company, Blizzard, finally decided to take the bull by the horns and drag it into their own yard.
What is the Diablo III Auction House exactly and why it stirs so many arguments?

The Auction House is an in game mechanism, a trading system that allows players to buy or sell among each other in game items (weapons, armors, gems, crafting materials, dyes, runestones, tomes and pages) or even characters in a very easy and convenient way. The only way the user can connect to the auction house is only through Battle.net. The user will also be bound to its specific region (U.S. or EU): even if one can play on both regions, the trading in the Auction House will only be possible with players from the same region the player is from. Blizzard vouches that this trading system will be run solely by players, saying that the company will not perform any trading operations.
The Diablo III Auction House branches into 2 main parts:
The classic Auction House (AH)
that will handle all transactions using in-game gold earned by playing the game;
Real Money Trading Auction House (RMT-AH)
that will need real currency – dollars, euros, etc. – to perform any sort of transactions that were noted above. RMT will be conducted only with authorized payment methods (like PayPal, with whom Blizzard associated with) or from funds that have been previously added the owner’s Battle.net account. This way, Blizzard intends to avoid all the in-game spamming and the unsafe payment methods that were used in the past by Diablo fans, like giving sensitive credit card information to third party websites that would handle the transactions between players. After a successful sale, the player will be able to keep the earned money in the Battle.net account for further Blizzard-related transactions or choose to Cash Out using a PayPal account. This also means that players can earn real money for selling items in the AH, transforming the RMT Auction House in a realistic digitized trading market with a great potential to make some people very rich.
Official Blizzard statement: Acquiring epic new gear for your characters has always been a big part of the Diablo experience. Because of this, players have found a number of different ways to trade and otherwise obtain items both within and outside of the game. Many of these methods were inconvenient and either tedious (for example, repeatedly advertising for a desired trade in Battle.net chat channels and waiting for responses) or unsafe (e.g., giving credit card information to third-party trading sites). With Diablo III, we’re introducing a powerful auction house system that will provide a safe, fun, and easy-to-use way for players to buy and sell the loot they find in the game, such as weapons, armor, and runestones. Two different versions of the auction house will be available in Diablo III: one based on in-game gold, which players acquire through their adventures, and one based on real-world currency.
Of course, at every transaction made with real currency, Blizzard will take its cut of the deal. It will firstly take a fixed fee for listing the item in the AH, which will be charged regardless the item is sold or not. This method is presumably instated by the company to avoid the cluttering of the AH with low-quality items and avoid mass-posting. A second fixed fee will be charged if the item is successfully sold. To kickstart the AH, a limited number of item listings per account won’t be charged. The full details are not yet public, though.
The only zone the RMT-AH is restricted is for the Hardcore characters. When dying in Hardcore mode, the character stays dead. So Blizzard wants to avoid the unpleasant event in which someone who has invested a lot of real money in items dies and won’t be able to recuperate the investment.
Among the big advantages the AH has to offer, besides the secure payment methods, great item sorting options and overall good accessibility is the option to resale the bought items when no longer needed, after a cooldown period that will start from the moment the item is bought. It hasn’t been decided on the cooldown period yet, but it should be somewhere in the lines of 3 days to 1 week. In the accessibility department, being able to sell items directly from the shared stash is a well thought addition.
Conclusion
The Diablo III Auction House comes to aid players in their pursuit of a pleasurable gaming experience, and also offers a secure environment that eliminates the various scamming and information theft that has appeared with third party Diablo item trading. Despite this, the ardent discussions about whether Blizzard made a good decision to officially support RMT are present everywhere on the gaming oriented boards. Some of the main concerns are the mandatory permanent connection to the internet while playing the game, the lack of mods support, mods being banned to avoid hacking or gold farmers that might take over the market. All of these issues are present and potentially game breaking. We will have to see how Blizzard will manage and if the charged fees will affect the prices and the item availability in the market.
The introduction of this type of trading system will probably revolutionize the gaming industry, with more and more games and companies that will arguably implement this in their own business plan. Call it another “Blizzard template”, like the many other this company made along the successful years working in the gaming industry.




